Wasatch Photonics is seeking a highly motivated and detail-oriented Digital Marketing & Events Specialist to join our team. This role will support execution of digital marketing campaigns, lead generation activities, and manage our social media presence, as well handling all logistics for trade shows to enhance brand awareness and engagement. The ideal candidate has a strong background in marketing, event planning, and content deployment, along with a passion for driving business growth through innovative digital strategies and events.
This role works closely with the VP of Marketing, Creative Lead, and CEO to develop and execute the company’s marketing plan across three business units, with a strong focus on lead generation. This role is perfect for a tech-savvy marketer with an interest in science who is passionate about disseminating content through the many communications vehicles marketing affords.
As a company, we serve an ever-expanding and diverse range of applications across the medical, industrial, and environmental markets. Our product lines span applications in spectroscopy, OCT, astronomy, and laser pulse compression which touch many areas of our daily lives.
This role is ideal for a results-oriented, outgoing individual with strong digital marketing, project management, and interpersonal skills. If this sounds like the kind of challenge that brings out the best in you, then the best of us would like to meet you!
Location: Morrisville, NC (Raleigh-Durham area). Occasional domestic travel may be required.
Primary Job Responsibilities
- Campaigns: Work with the Creative Lead to plan and execute digital marketing campaigns (social media, SEM, email marketing, etc.) to promote new products, technical content, and applications, in alignment with business goals.
- Content Adaptation & Deployment: Work closely with technical & marketing staff to adapt new information and content into compelling blog posts, white papers, social media posts, videos, infographics, press releases, product sheets, and other digital assets to drive engagement and enhance brand visibility.
- Social Media Marketing: Manage and grow our social media accounts (LinkedIn, Twitter, Facebook). Create engaging content, schedule posts, and interact with followers, ensuring consistent and engaging messaging that aligns with the brand’s voice and goals.
- Email Marketing: Co-develop and execute email marketing campaigns, including newsletters, product releases, and lead-nurturing campaigns.
- Website Maintenance: Work with marketing staff to update website content, troubleshoot technical issues, and ensure SEO best practices to enhance user experience and engagement.
- SEM: Manage paid search advertising campaigns (Google Ads, LinkedIn ads, etc.) to drive traffic and conversions.
- Event Planning & Coordination: Manage all aspects of trade show logistics, including booth demos, travel arrangements, shipping, and promotional materials (giveaways & print materials).
- Lead Tracking: Log, categorize, and process personal data for new leads acquired via the website, paid advertising, and trade shows. Report on lead generation; format and upload all new opt-in contacts to the newsletter list.
- Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics, social media insights, and other tracking software.
Qualifications
- Bachelor’s degree in marketing, communications, digital media, or a related field.
- Proven experience (2+ years) as a Digital Marketing Specialist or similar role with a solid understanding of SEO, SEM, social media, and email marketing best practices.
- Proficient with digital marketing tools and platforms (Google Analytics – particularly GA4, Google Ads, Mailchimp, social media management tools, HubSpot, etc.).
- Experience with content management systems (WordPress and Elementor in particular).
- Excellent written and verbal communication skills, with the ability to create and adapt compelling content for a variety of digital platforms.
- Creative mindset with the ability to innovate and think outside the box.
- Strong organizational skills, both when working independently and as part of a team.
- Ability to manage multiple projects with consistent attention to detail and deadlines.
- A genuine interest in science and the applications of photonics. Strong listener who is naturally curious and has a track record of continuous learning.
What We Offer
We know that the best people look for more than just a job. We aim to inspire you with common goals, shared vision, and an environment where you can grow and lead a balanced life – long term. Here are a few of the benefits that make working at Wasatch Photonics unique:
- Be a critical player in bringing our technologies and products to the marketplace, thereby improving the quality of life for people worldwide.
- Work with and learn from celebrated scientists and business leaders in the field of Spectroscopy, OCT, Astronomy, and Laser Pulse Compression.
- Specify and use the tools and resources you require to get the job done.
- Flexibility and compassion in your schedule when you need it.
- Share in the profits of the business.
- ‘Small company culture’: little red tape to impede positive action, direct backing of CEO.
- Planned career development opportunities.
Company Benefits Overview
- Healthcare, vision and dental coverage for employee and family
- 401(k) investment fund with employer matching
- Participation in target-based annual bonus plan
- Optional 9/80 workday schedule with flexible hours
- Tuition reimbursement for approved degree programs
About Wasatch Photonics
We are a fast-growing company with several market-leading products with optics at its core. Key product areas from Wasatch Photonics include volume phase holographic gratings, optical coherence tomography, Raman spectroscopy, and hyperspectral imaging. The company is an ideal place for energetic and innovative individuals looking to grow a developing company with exceptional products in a fast-paced, all-hands-on-deck environment. Wasatch Photonics provides a collaborative and cordial environment and sees the growth and development of its team members as integral for its success.
We are looking to expand our teams to support our continuing market expansion. If you enjoy working in a dynamic, growth driven environment with the latest technology – then we look forward to hearing from you and discussing what we might achieve together!
